Advocacy and Campaigns

The process of globalisation, trade liberalisation and internet communication opens up new opportunities for international exchange of knowledge and goods. For many developing and transition countries, however, the expressway to a global market on which they are being pushed by industrial nations poses a serious threat. Thus a growing number of NGOs in these countries request their donors in the North to intensify their activities in advocacy on behalf of Southern partners, in political lobbying with international organisations and at conferences, and in campaigning for a sustainable lifestyle in their own countries.
The FAKT consultancy service relating to advocacy and campaigns
We assist partner organisations in both developing countries and Europe in planning, implementation and evaluation of campaigns which are aimed at changing the behaviour of target groups. 
In the field of advocacy our strength lies in enabling partner organisations in the South to keep track of national and international political processes, and to plead their cause.

Selected services:

  • Impact oriented planning, monitoring and evaluation: analysis of target groups, facilitation of planning processes, development of an appropriate mix of activities over a defined period of time with the aim to hold up public interest, development of impact-oriented approaches, tools and indicators for monitoring and evaluation
  • Information and communication
  • Social mobilisation: stimulation and accompanying of local groups in the planning and implementation of their own campaigning activities, facilitation of workshops for multipliers
  • Lobbying: Facilitation of policy dialogues, information, training and capacity building among local groups in developing countries who want to realise political participation


FAKT organised and held a hybrid workshop on Green Skills and Green Jobs for FAKT consultants in November 2022. Various concepts and approaches in development cooperation were presented and complemented with a short overview on FAKT’s current work in developing a series of studies in this field.

Within the framework of the annual meeting of DeGEval - Deutsche Gesellschaft für Evaluation e.V.

Remote consulting and evaluation have played a role for a long time, but in times of Covid-19 their relevance increased massively. FAKT consultants need to be familiar with the many forms it can take and the tools that can be used.